Summary – Experienced writer, editor and training manager that uses outside-the-box techniques in a virtual workspace to build successful teams.
GOBANKINGRATES.COM 2021-present
News Editor (April 2021-present)
- Manage a freelance team of 10, from onboarding and training to reconciling monthly invoices.
- Assign 18-25 articles daily to the freelance team
- Assign breaking news coverage based on news apps and push notifications.
- Edit an average of six articles daily using AP Style.
- Coordinate coverage of major economic reports, including Fed updates and the Consumer Price Index
- Compile weekly analytics reports, highlighting hits and misses and suggesting directions to go in.
- Created a writer management system via Slack, improving communication efficiency between writers and editors in different time zones.
- Cut overall publishing time by 10 minutes per article by training writers to directly upload articles
- Tripled the number of daily published articles in my first six months
- Compiled a list of primary source websites that reduced reliance on aggregated content.
- Push content from all teams to Facebook and Twitter daily.
- Created a departmental instruction manual that was shared company-wide.
INQUISITR.COM 2019-2020
Senior Managing Editor (January 2019-November 2020)
- Trained new hires on company procedures and publishing, then coached them through two-week trials
- Created new training program to address common problems which led to decreased reminders and warnings by 50 percent
- Created new oversight procedures to improve content quality which increased page views, especially from Google News
- Improved the site’s content through one-on-one training sessions offering different ways of storytelling and self-editing
- Track site trends using Google Analytics
STARSANDCELEBS.COM/TCC 2017-2018
Managing Editor (August 2017-November 2018)
- Drove traffic for rebooted TheCelebrityCafe.com to 1 million organic page views in first six months
- Managed employee and content move under new URL
- Drove traffic to Stars and Celebs to 50,000 daily views using primarily social media
- Recruited interns, freelancers, social media managers
- Trained over 30 writers to produce content, using strong SEO and keywords, photos and social media
- Created major campaigns for editorial/marketing crossover, generating the majority of site traffic
- Garnered hundreds of thousands of page views writing fresh news stories for TV, Gossip, YouTubers, K-Pop
- Created millions of page views managing contest platform
- Collaborated with editor in chief to implement new content areas
- Managed editorial and social media workboards
- Edited daily content
FASHION WEEK (In conjunction with TheCelebrityCafe.com) 2015 –2016
Editor in Chief
- Revamped style and content of FashionWeek.com
- Recruited a team of 10 editors, freelancers and interns for fashion-specific projects
- Organically quadrupled following on Facebook and Twitter in 9 months
- Wrote stories that were used as a basis for scripts on FashionOne.TV news
- Wrote, assigned and edited stories for publication
THECELEBRITYCAFE.COM (CLOSED May 2017) 2011 – 2017
EDITOR IN CHIEF (Dec. 2016 -May 2017); Managing Editor (Oct. 2013-Dec. 2016); Senior Editor (May 2011- Oct. 2013); Writer/Editor (Feb. 2011 – May 2011)
- Assigned, edited and coordinated content such as news briefs, listicles, music and movie reviews, TV news and recaps and celebrity interviews for a site that produced up to 80 stories daily
- Wrote breaking news, features stories, television new, listicles and opinion pieces
- Served as the primary point of contact for the company in New York, collaborating with staff across the U.S., in Tokyo, Singapore and the Philippines
- Engaged with public relations professionals for unique content ideas and exchanges
- Implemented Slack.com to improve internal communication
- Trained 10-15 interns each semester
- Oversaw social media footprint on Facebook, Twitter, Pinterest, Instagram, Google+, Reddit, Digg, Delicious
- Ran weekly editorial meetings for training and delivering required action items
- Increased monthly page views from 4.5 million to 6.5 million
- Created guidelines for the use of photos from social media, television networks and movie houses
- Created contact database for television networks and movie houses which improved coverage and increased page views
- Developed a comprehensive instruction manual to train team members in a virtual environment
- Reviewed daily Google Analytics to identify reader-preferred topics and increased and targeted coverage accordingly
- Redeveloped the internship program bringing it up to federal guidelines for training
- Attended career fairs for communications students at local universities
SKILLS
Writing; Copy Editing; Recruiting; Twitter, Facebook, Pinterest, LinkedIn, Instagram; WordPress and Drupal content management systems; Google Analytics; Google Forms; Google Docs; Microsoft Office; Word; Excel; Google Calendar
PROFESSIONAL ASSOCIATIONS
Press Club of Long Island chapter of the Society of Professional Journalists
EDUCATION
Bachelor of Arts in U.S. History
Stony Brook University, Stony Brook, NY
Activities: Editorial Page Editor, The Stony Brook Statesman