I never meant to have the career I do. It seems odd now, but it’s true. I planned to be a teacher – high school history actually.
I started at TheCelebrityCafe.com in 2011 doing some editing and writing TV recaps to fuel my addiction. I did work for the subsites as well, writing parenting, sports and hard news stories.
I couldn’t help myself, I just kept asking questions; how to do things and of course, why?
Just over a month in, I started working with the site’s interns. I put what I had learned from all my questions into a Google site to help teach them.
I helped vet TheCelebrityCafe.com’s next round of interns. With 15 years of reading resumes under my belt, it was easy.
The hard part was finding out a resume and writing samples don’t mean an intern will work out, especially in a virtual office. We had a 50 percent failure rate. I hate failure. So I worked on a better application process and tweaked it repeatedly to offer the most interested and best-qualified students a spot in the program. I also created a comprehensive instructions manual. Did I mention the program follows all federal unpaid internship guidelines and has been approved by Ivy League schools?
While I was doing that I also started pushing content ideas. And asking more questions. I started getting daily Google analytics reports. And asked more questions.
In 2012 I got the title of senior editor, a year after that managing editor.
In that time also researched how to legally use photos from press sites, social media and press releases. And learned a lot about legalese during the process.
I am currently managing editor of TheCelebrityCafe.com.
What do I do? I write, quite a bit actually. I assign stories. I run the internship program. I also coordinate special features with public relations representatives and oversee social media practices.
I love social media. I mean, it goes hand in hand with celebrity gossip and bad parenting advice, plus I do have to make dinner!
I actually started on Facebook to play games. It goes back to some of my original work writing video game reviews for TCC.
I made use of the platform, as well as Twitter, in another virtual office as the personal assistant to a popular radio and TV personality, also a psychic – medium. I set up appointments for a two-year waiting list, built a mailing list of thousands and helped maintain an online store. I also helped with travel plans and destination activities for seminar attendees.
Social media changes every day, and I have incorporated the use of Pinterest, Tumblr, Reddit, StumbleUpon and Instagram to both sites daily procedure, as well as my own life. I am still scared of SnapChat, but I am learning!
In the past year, I have been key to rebranding and modernizing this 23-year-old site, bringing the idea of modern celebrity to the forefront of coverage and with it a wealth of new readers.
Want to ask me questions? Find me on social media or use the contact form!
Specialties: management, content management, organization, writing, editing, social media